Tag: Marketing

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October 2, 2026

AI Adoption for Nigerian SMEs: How Small Businesses Are Gaining a Competitive Edge

AI Won’t Replace Your Employees. But an SME Using AI May Replace an SME That Doesn’t. Quick note before we dive in: This article also comes with an audio Deep Dive, where we take the conversation a little further, exploring why 88% of Nigerians use AI personally while fewer than 1 in 10 SMEs actually

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September 28, 2026

How to Build Credit-Ready MSMEs: A Proven Guide

Beyond Access to Finance: How MSMEs Can Build Credit-Ready Businesses The conversation around Micro, Small and Medium Enterprises (MSMEs) and access to finance often begins with one question: Where can businesses find the money they need to grow? But there is another question that deserves equal attention: Is the business ready to receive, manage and

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August 31, 2026

How OPay and PalmPay Built Businesses Big Enough for the Public Markets – and What SMEs Can Copy

How OPay and PalmPay Built Businesses Big Enough for the Public Markets – and What SMEs Can Copy Picasso had a saying: “good artists copy, great artists steal”, and we have always been shameless about stealing great ideas. – Walter Isaacson, on Steve Jobs Before you close this page to go report us: relax. Nobody

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July 28, 2026

Social Commerce is Becoming Nigera’s New SME Growth Engine: Approximately $2 Billion in GDP Through Social Media-based Sales

Social Commerce is Becoming Nigera’s New SME Growth Engine: Approximately $2 Billion in GDP Through Social Media-based Sales The report that Nigerian SMEs generated approximately $2 billion in GDP through social media-based sales is more than an encouraging statistic as it reflects a structural shift in how business is conducted in Nigeria. According to a

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July 15, 2026

Unveiling Business Lessons from the Story of the Chinese Bamboo Tree

Unveiling Business Lessons from the Story of the Chinese Bamboo Tree

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